WHERE CULTURE
COMES TO LIFE

Inventing and investing in impact-focused consumer brands.

ABOUT US

MAISON NOIRE is aCPG Studio that leverages the power of sports and entertainment “culture” to drive above market growth in profitable niche consumer brands.​

OUR BRANDS

We believe that inclusivity and diversity should be inherent in our DNA. This is why we place an intense focus on our devotion to equality and inclusivity, within our own teams and with the founders we fund.

Keenan Beasley

Founder & CEO

We’ve committed our efforts to finding and funding powerhouse players across all genders, ethnicities, identities, nationalities, sexualities, and intersectionalities. We do this not only to make things right, but because investing in diversity leads to stronger businesses, superior solutions, and greater outcomes.

Keenan Beasley

Founder & CEO

OUR ADVANTAGE

Entrepreneurial Platform Icon

Entrepreneurial
Platform

Don’t assume - analyze. We’ve created a proprietary KPI management system with insights into your entire business stack from product inception to customer doorstep. Why? Because we believe knowledge is power – and access to that power should be at your fingertips.

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Agile
Asset Model

We place an intense focus on creating
strong intellectual property, enabling our entrepreneurs with the tools and resources needed to create a product and go to market at an unfathomable speed.

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Strategic
Partnerships

We’ve gathered our unparalleled network of thought leaders, industry experts, culture-changers, scientists, CEOs, and marketers to support you on your journey from seed to scale. We don’t just talk the talk, our experts are here to roll up their sleeves and dig into the hard work alongside you.

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INNOVATION
METHODOLOGY

We are obsessed with speed and cultural relevancy, which is why we've built a testing and scoring mechanism to empower stronger innovations across our entire portfolio.

manufacturing

Our future facility will be able to receive, store, and ship our partner's raw and finished products to help lower warehousing and inventory management costs, as well as streamline the entire process.

Learn More

TEAM

No one can whistle a symphony; it takes a whole orchestra to play it.
Our team is your team.

Keenan Beasley | Founder

Keenan Beasley
FOUNDER & CEO

Geoff Trukenbrod | FP&A Advisor

Geoff Trukenbrod
FP&A ADVISOR

Julia Palescu | Principal

Julia Paulescu
PRINCIPAL

Kenyata Martin | Head of Innovation

Kenyata Martin
HEAD OF INNOVATION

Myron Branford | Creative Director

Myron Branford
CREATIVE DIRECTOR

Miles Dodson | Product Engineer

Miles Dodson
PRODUCT ENGINEER

Anthony Kalani | Data Scientist

Anthony Kalani
DATA SCIENTIST

Omar Usmani | Economic Advisor

Omar Usmani
ECONOMIC ADVISOR

Gordon E. Banks | CIO/CTO Advisor

Gordon E. Banks
CIO/CTO ADVISOR

Layla Lumpkin | General Counsel

Layla Lumpkin
GENERAL COUNSEL

Brian Williams | Full Stack Engineer

Brian Williams
FULL STACK ENGINEER

Get in touch with us.

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